BrandARAKII
ProjectARAKII SUMMER 2026

ARAKII ARAKII SUMMER 2026 2026
Associated creatives
Tags
Description
Fashion campaign photograph for ARAKII Summer 2026, captured by photographer Paul Morel. Model Anipha Umufite reclines across an architectural red lacquered armchair featuring textured grey upholstery. She wears a high-collared, structured dark brown coat paired with matching trousers and glossy black pointed-toe stiletto pumps. The minimalist studio set incorporates a split background of textured concrete cinder block and smooth white plaster, with translucent plastic sheeting gathered across the floor.
Style
Editorial, Vertical, Minimalist
Techniques
Soft Light
Industries
Designer Fashion
Color
Espresso (70%)
Jet Black (20%)
Background
Set-dressed
Context
Advertising Campaign