Applied Artists, Creative Agency, Melbourne

Description

A diverse group of young adult women in a bright photo studio perform dance routines in athletic wear for a promotional video highlighting Nike's Icon Clash Collection. The dancers are predominantly African American and Asian, sporting sports bras, leggings, and jackets. The studio background is white, with light gray flooring, and accented by red and blue geometric shapes and lines creating a basketball court effect. Some of the women sport gold jewelry and bold accessories. The studio lighting is bright, creating sharp contrast and highlighting the movement of the dancers. The style is modern and energetic, capturing a dynamic and confident mood.