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Brand
Apple
ProjectApple TV Mnemonics

Apple Apple TV Mnemonics 2025

Associated creatives

TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative
Trafik
TrafikPost Production / VFX
Epilogue
EpiloguePost Production / VFX
Optical Arts
Optical ArtsProduction
Racket Club
Racket ClubMusic / Sound

Tags

apple tv logoapple tvapple logologo animationbrand animation

Description

This brand animation video for the Apple TV Mnemonics project presents the iconic Apple TV logo set against a deep black background. The animation features distinct chromatic aberration effects, giving the glowing logo a textured and digital appearance. Created for Apple with contributions from TBWA Media Arts Lab Los Angeles, Optical Arts, Trafik, Epilogue, and Racket Club. The minimal composition focuses entirely on the glowing typography and graphic symbol.