Racket Club, Music / Sound,

Description

A playful mixed-media commercial produced for Apple featuring the silver Mac mini desktop computer against a clean white seamless studio backdrop. Using tactile claymation and stop-motion animation, the computer transforms across several humorous vignettes, sprouting sculpted muscular arms and legs to flex and perform push-ups, evolving into an engine-blown drift race car with custom spoiler and exhausts, and becoming a multi-armed cyborg with an exposed brain juggling hardware. The piece utilizes bright, high-key studio lighting with crisp shadows to accentuate the physical handcrafted textures of the clay and miniatures.

Style

Horizontal, Commercial, playful, Clean

Techniques

Animation

Industries

Consumer Electronics

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign