Apple Sleep Active 2024

About

This commercial video for Apple's Sleep Active project follows a young woman navigating her nighttime routine in a domestic bedroom and bathroom setting. The sequence opens with a smartwatch notification displaying a bedtime reminder before transitioning to scenes of the woman preparing for sleep, including opening a dresser drawer, brushing her teeth, applying face cream, and turning off the lights. The cinematic lighting creates a moody, intimate atmosphere, capturing natural domestic details and textures in low-key interior illumination. Produced by EXILE and Reset, the video emphasizes everyday health and wellness habits through observational storytelling.