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Apple Music Super Bowl Halftime - Official Trailer 2026

About

Bad Bunny stars in this official Apple Music promotional spot for the Super Bowl Halftime show. Set on an isolated circular patch of soil and grass beneath a dramatic overhead spotlight, he plays the track Baile Inolvidable on a smartphone before dancing in front of a blooming red flamboyán tree. Dressed in a beige tailored suit jacket, pastel yellow top, and retro tinted aviator glasses, he shares lively salsa dance sequences with a woman in a backless red halter dress and an elderly woman with short grey hair. The surrounding studio void creates high contrast against the warm, cinematic illumination and vibrant floral colors.

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Event

Super Bowl

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Set-dressed

Context

Advertising Campaign