Lilou Ruel, Director,

Description

Directed by and featuring freerunner Lilou Ruel, this high-energy video for Apple's Moving in Style project showcases dynamic acrobatics and freerunning across architectural spaces. Styled in contemporary garments ranging from voluminous black trousers to tailored monochrome suits and boots, the performer executes precise backflips, airborne leaps, and gravity-defying moves against expansive open skies and concrete rooftop structures. The visual pacing combines kinetic physical action with sharp angles and clean architectural framing.

Style

Vertical, Commercial, Action, Graphic

Techniques

Slow motion

Industries

Consumer Electronics

Color

Background

Rooftop

Context

Advertising Campaign