Logo
  • Home
  • ·Media
  • ·Apple Mac campaign video featuring students working
Brand
Apple
ProjectIf you want it, Mac can do it with you - Main Film

Apple If you want it, Mac can do it with you - Main Film 2025

Associated creatives

TBWA\Media Arts Lab – China
TBWA\Media Arts Lab – ChinaAgency / Creative
Shooting Gallery Asia
Shooting Gallery AsiaProduction
CODA Music
CODA MusicMusic / Sound
Cosmos People
Cosmos PeopleMusic / Sound

Tags

student working on laptopstudent workingstudent on laptoplaptopstudentman working on laptopman workingwoman working on laptopwoman working

Description

This video advertisement for Apple, titled If you want it, Mac can do it with you, captures students working diligently on Mac laptops across various academic and campus settings at night. The scenes transition through high-angle overhead views of libraries, close-ups of focused expressions, and hands typing on keyboards and trackpads. The lighting shifts between moody interior illumination and natural daylight filtering through large windows, creating an atmospheric and contemplative mood. Produced by Shooting Gallery Asia with music by CODA Music and Cosmos People, the commercial highlights dedication and personal drive.