Logo
  • Home
  • ·Media
  • ·Apple Boing commercial featuring smartphone glass durability

Apple Boing 2026

About

This commercial video titled Boing for Apple, created by Apple Marcom and production company The Sacred Egg, showcases smartphone durability. A sparkling pink glitter sphere sits on the edge of a grey table before rolling off and dropping toward a checkerboard floor. As it lands, the sphere transforms into a white smartphone resting on the surface. Text overlays appear stating that it is tougher than any smartphone glass, revealing the device. The commercial features clean art direction and precise framing with natural lighting in a set-dressed interior.

Brand

Apple

Project

Apple Boing 2026

Keywords

pink glitter spherepink sphereglitter spherewhite smartphonesmartphoneapple smartphone

Credits

Apple Marcom
Agency / Creative
The Sacred Egg
Production

Styles

VerticalCommercialClean

Industries

Consumer Electronics

Background

Set-dressed

Context

TVC / TV Commercial
Similar media
Close-up portrait of a woman with butterflies on her face next to a smartphone displaying a lock screen.
Close-up photograph of a sliced pink grapefruit with segments visible against a dark and neutral surface, by Jake Michaels.
A completely black image frame with no visible subjects, objects, or details.
Solid black frame with no visible content or detail
Bunch of fresh green grapes with floating individual grapes against a solid dark purple background.
Woman wearing a smartwatch and white mesh vest against a solid purple background with Google Pixel Watch text
Close-up of hands holding a smartphone displaying an editing interface with pink nail polish and a plain peach background
Close-up of hands holding a smartphone displaying the Google Chrome logo against an open sunset sky background
A fresh red apple covered in water droplets with splashing water against a dark background, photographed by Jamie Macfadyen.
Silhouette profile of a man in dim lighting with warm rim light and green ambient light by Jake Michaels
Woman in purple blouse holding a smartphone seated by an airplane window during sunset for Swiss Airlines
Close-up 3D render of Facebook and Meta app icons against a clean white background
Abstract still life arrangement of geometric shapes, wooden panels, textured stone blocks, and spheres on a deep blue background