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Brand
Apple
ProjectA New World To Play In

Apple A New World To Play In 2020

Associated creatives

Whitehouse Post - UK
Whitehouse Post - UK
Framestore
FramestoreProduction
The Lift
The LiftProduction Service
Framestore
FramestorePost Production / VFX
Reset
ResetProduction

Tags

woman playing tabletwoman playing gametablet computeryoung woman with long hairwoman in car

Description

This commercial video for Apple, titled A New World To Play In, blends live-action footage with animated game sequences. The narrative follows various individuals playing games on tablets and smartphones, moving seamlessly between real-world environments like cars, public transport, and streets into vibrant fantasy landscapes. The cinematography features dynamic framing, natural and practical lighting, and vivid color grading that highlights both the live-action actors and the digital characters.