BrandModern Woodmen
ProjectCampfire
APM Music, Music / Sound,
Associated creatives
Associated creatives
Tags
Description
This composite image interweaves classic cowboy imagery with modern environments. Two cowboys, one older with a long beard and the other younger, sit around a campfire constructed of stones and burning logs. The scenes shift between an outdoor campsite at night, a modern office with women in business attire looking at documents, a grocery store aisle with a family shopping, and a bowling alley with patrons scattered about. The lighting varies with each scene, from the warm glow of the campfire to the fluorescent lights of the indoor locations. The cowboys are dressed in traditional western attire, while the office workers and shoppers wear contemporary clothing. The overall mood is surreal, blending past and present in unexpected ways.


