APE_CC, Agency / Creative,

Description

This Coach advertisement features a woman holding up a fragment of black leather. She is presented in a photo studio with warm lighting and a solid brown background. A Coach black quilted purse hangs from her shoulder with a chain strap. The leather scraps float around the frame. A brown color grade gives the video a warm and saturated appearance. Text on the frame reads “Impeccable Waste, a Coach (re)production.