Jocelyn Cabral, Set Designer, New York

Description

This vertical campaign image features a group of four individuals standing in a rolling grassy landscape interspersed with small yellow wildflowers. In the foreground, a large white llama grazes, facing downward toward the vegetation. The human subjects are positioned across the midground wearing neutral-toned garments, including matching t-shirts and relaxed trousers. The background shows soft rolling hills under an overcast sky, creating a calm, naturalistic atmosphere with even, diffused lighting.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign