Jc Molina, Set Designer, New York

Description

This outdoor fashion campaign image features a white llama grazing on yellow wildflowers in the foreground. In the background, four individuals stand spaced across a rolling grassy hill under an overcast sky. Prominent white overlaid text reads 'A.P.C.' and 'TAME IMPALA' centrally across the frame. The color palette incorporates neutral earth tones, soft greens, and natural lighting. The scene was styled, set-designed, and art-directed by Jc Molina.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign, Editorial