James Rene, Los Angeles

Description

This campaign image features a white alpaca grazing in a wildflower-strewn meadow in the foreground. Four individuals dressed in relaxed, casual apparel stand dispersed across the sloping grassy hills behind the animal. The soft overcast lighting creates gentle tones across the landscape, which features rolling green hills in the distance. Bold white typography reading A.P.C. and Tame Impala is centered prominently across the frame. Styled by James Rene, the composition captures an outdoor, pastoral atmosphere with natural textures.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Wildflower Field

Context

Advertising Campaign