BrandBIC
ProjectGrilling & Chilling
Apache, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
Snoop Dogg and Martha Stewart feature in a BIC EZ Reach lighter advertisement. Snoop Dogg sits in a white Adirondack chair, holding a lighter, and is dressed in white. Martha Stewart stands beside a barbeque grill holding a lighter, wearing a yellow sweater. Both are set against a backdrop of greenery and a light blue sky, creating an outdoor ambiance. The composition highlights the product, integrating it into a lifestyle setting with the celebrities.