Anomaly London, Agency / Creative,

Description

This commercial spot for Sky Bet features a dark, muscular horse running at night in a field. The horse is powerful and sleek with a long, flowing tail. In some scenes, the animal is running by itself through the dark grassy field while in others, a race jockey rides the horse in a race setting. The lighting is moody and dark, with only the horse highlighted. The horse is presented as being the greatest, bigger, stronger, and faster.