Angry Butterfly, Agency / Creative,

Description

This video screenshot discusses the legalities of cannabis marketing in Canada. The opening text reads, "Revolutionizing cannabis marketing." Then it shows a hand lighting a cannabis joint with a lighter. A legal document is shown, stating that cannabis advertising is prohibited in Canada. It introduces a campaign called "Next to Stok'd", which is a legal adult-targeted undercover campaign that outsmarted media filters. The campaign involves showing ads from neighboring businesses that are next door to Stok'd cannabis stores.