Digitas, PR,
Associated creatives
Tags
Description
This commercial for Nerds candy features television personality Andy Cohen interacting with large, animated jelly-like mascots. The scenes transition from a sunlit residential backyard with a swimming pool to an expansive, high-end walk-in closet filled with designer clothing. In the outdoor sequence, Andy relaxes on a lounge chair while a giant red mascot jumps into the pool. In the closet scenes, Andy wears a sparkling purple suit while the mascots playfully change between a smooth gel texture and a crunchy candy-coated appearance. The video maintains a high-energy, colorful aesthetic consistent with the brand's playful identity.
Style
Commercial, playful
Techniques
3D render / CGI, Live-action Technique, VFX / visual effects
Industries
CPG / Packaged Food, Food & Beverage