Andreas Bomert, Photographer, Sydney

Description

A humorous advertisement for Sydney Water features a camel looking out of the open window of a blue car. The camel has a pink collar. The ad includes the text 'Save water by having 4-minute showers. It's easier than getting a camel for a pet.' The overall message encourages responsible water usage. The background shows a blurred landscape with trees. The lighting is bright and sunny. The ad employs a playful approach to convey a serious message about water conservation, using the unexpected image of a camel to capture attention.