Andre Rucker, Photographer, Philadelphia

Description

This commercial food photography piece by Andre Rucker features pretzel pieces arranged to spell out the word love, topped generously with white cream cheese spread. The food typography is positioned against a solid vibrant orange surface casting sharp shadows from directional lighting. A spreading knife laden with cream cheese rests on the left side alongside scattered sesame seeds, while the corner of a Philadelphia original cream cheese package appears in the top right corner. The composition utilizes hard lighting and top-down framing to emphasize the textures of the creamy spread and the baked pretzel dough.

Style

Commercial, Square, Warm, Clean

Techniques

Hard Light

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Advertising Campaign