BrandLa Roche-Posay
ProjectClub La Roche-Posay
AnalogFolk, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video promotes La Roche-Posay Anthelios UV Pro-Sport sunscreen. It features a tube of Anthelios sunscreen sitting poolside. Tennis player Taylor Fritz walks onto a tennis court in athletic wear. TikTok star Noah Beck walks shirtless by the pool, taking the sunscreen from another person. Cyrus Veyssi is seen lounging in a chair by the pool. The video is shot in bright, natural lighting. The overall feel is sunny, luxurious, and playful.