AMP Agency, Agency / Creative,
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Associated creatives
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Description
The video montage begins with an aerial view of a river surrounded by industrial land, displaying the BFGoodrich logo. Transitioning to an indoor garage setting, a man adjusts the roll-up door beside a gold classic car; other vintage vehicles are visible. Scenes shift to show mechanics welding and working on car parts, accompanied by close-ups of a restored red and white Bronco. Another shot showcases a classic black car with custom headlights and chrome accents. Later scenes depict men working on a car hood, as well as a person riding a motorcycle at sunset, backlit by the fading sun. Rodger Lee, the owner of Ironworks Speed & Kustom is featured in a portrait.