Jonny Lu, Art Director,

Description

Captured by photographer Drew Vickers with art direction by Jonny Lu, this image from the Amiri Spring 2024 ad campaign features a black model seated in a wooden deck chair outdoors on a lawn. The subject wears dark sunglasses, a textured open-weave grey knit sweater, light trousers, and loafers, holding a small white flower. The natural lighting and dark, moody colour grading accentuate the dense foliage of the garden background. Styled by Ellie Grace Cumming, the composition creates a relaxed yet composed atmosphere set against lush vegetation.

Style

Editorial, Horizontal, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Garden

Context

Advertising Campaign