BrandAmiri
Project'Icon'Fall 2023 Ad Campaign

Jonny Lu Studio, Art Director,
Associated creatives
Tags
Description
Musician Talib Kweli poses for the Amiri Fall 2023 'Icon' advertising campaign, photographed by Karim Sadli. He wears a full-length grey herringbone wool overcoat layered over a patterned cardigan, a white collared shirt, brown trousers, and a tan leather flat cap. Standing against a warm vertical wood-paneled wall, he gestures with open hands in a candid, conversational pose under focused directional studio lighting. Bold white serif typography reading 'AMIRI' is superimposed across the lower third of the frame.
Style
Vertical, Commercial, Moody, Tactile
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Slate (60%)
Caramel (20%)
Background
Wood Texture
Context
Advertising Campaign








