Ami Paris Spring 2025 Ad Campaign 2025

About

This black and white fashion editorial image for the Ami Paris Spring 2025 ad campaign captures a group of models walking down a European street flanked by classical buildings. Directed by art director Jonathan Ferrari and photographed by Rahim Fortune, the frame features models Aker Ajak, Iselin Steiro, and Junyeong Baek styled by Carlos Nazario with hair by Benjamin Muller. The composition has a documentary feel, utilizing natural lighting and analogue grain to create a timeless, cinematic atmosphere. Overlay text displays the brand name and designer Alexandre Mattiussi across the center of the scene.