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  • ·Ami Kids AW26 White Shirt Campaign by Santi de Hita
BrandAmi
ProjectAMI KIDS AW26
Young child with voluminous afro hair smiling in a white button-down shirt, white trousers, and a black belt against a studio backdrop.

Ami AMI KIDS AW26 2026

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Santi de Hita
Santi de HitaPhotographer
Marianne Krauss
Marianne KraussFashion Editor/Stylist
Cyril Laine
Cyril LaineMakeup Artist
Tristan Tilagone
Tristan TilagoneSet Designer

Tags

child smilingyoung childcurly afro hairafro hairwhite button down shirtwhite button downwhite shirtwhite trouserswhite pantsblack leather beltblack belt

Description

A campaign portrait photographed by Santi de Hita for AMI KIDS AW26, under the creative direction of Alexandre Mattiussi. A young child with voluminous dark afro hair smiles off-camera against a clean, off-white seamless studio backdrop. Styled by Marianne Krauss, the subject wears a white long-sleeve button-down shirt with a small red chest embroidery, paired with matching white trousers and a black belt. The frame features soft, high-key studio lighting with the blue Ami Alexandre Mattiussi typography subtly overlaid across the chest.

Style

Vertical, Commercial, playful, Clean, Minimalist

Techniques

Typography, High-key

Industries

Designer Fashion

Color

Off-White (70%)
Off-Black (20%)

Background

White Seamless

Context

Advertising Campaign