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  • ·AMI Kids AW26 Campaign by Santi de Hita
BrandAmi
ProjectAMI KIDS AW26
Low angle view of six diverse children looking down into the camera against a blue sky with clouds for AMI Paris.

Ami AMI KIDS AW26 2026

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Santi de Hita
Santi de HitaPhotographer
Marianne Krauss
Marianne KraussFashion Editor/Stylist
Cyril Laine
Cyril LaineMakeup Artist
Tristan Tilagone
Tristan TilagoneSet Designer

Tags

diverse children looking downchildren looking at cameragroup of kidskids looking downchildren portraitami kids appareldesigner kids clothing

Description

A low-angle, worm's-eye view captures a diverse group of six children arranged in a circle, looking downward toward the viewer against a bright blue sky filled with soft white clouds. The children wear minimalist casual apparel including black tops, a white t-shirt, and a camel-toned knit sweater adorned with the brand's subtle red heart logo emblem. Natural, soft daylight illuminates their faces and diverse hairstyles, which range from curly afro textures to straight dark and red hair. The central framing is stamped with the white typography logo reading 'ami alexandre mattiussi'.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (40%)
Pure White (30%)
Camel (30%)

Background

Clear Sky

Context

Advertising Campaign