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BrandAmi
ProjectAMI KIDS AW26
Laughing child wearing a grey sweater with a red Ami de Coeur logo alongside two other children against a pale background.

Ami AMI KIDS AW26 2026

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Santi de Hita
Santi de HitaPhotographer
Marianne Krauss
Marianne KraussFashion Editor/Stylist
Cyril Laine
Cyril LaineMakeup Artist
Tristan Tilagone
Tristan TilagoneSet Designer

Tags

laughing childchild wearing sweatergrey ami de coeur sweaterami logo knit sweatergrey sweaterknit sweater

Description

Three children gather in a candid, joyful moment for the AMI KIDS AW26 campaign. The central child laughs openly while wearing a backwards cap, a white collared shirt, and a charcoal grey knit sweater embroidered with the signature red Ami de Coeur logo. To the left, a child with a dark bob haircut is seen from behind in a camel-toned t-shirt, while a red-haired child smiles in profile on the right. Soft studio lighting illuminates the subjects against a muted, neutral grey backdrop.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Charcoal (40%)
Camel (30%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign