Marion Diaz, Art Director, Paris

Description

A split-composition fashion campaign for Ami Alexandre Mattiussi, art directed by Marion Diaz in Paris. On the left, a smiling woman sits on a swivel stool wearing a voluminous grey curly fleece coat, sheer black tights, and black pumps while playfully holding a black leather handbag above her head in an eclectic room filled with framed artwork and studio equipment. On the right, a close-up product shot features the same black leather shoulder bag with a gold round clasp and studded strap resting atop a stack of vintage books alongside a red toy figure. The lighting utilizes a crisp, direct flash technique that casts sharp graphic shadows throughout.

Style

Horizontal, Commercial, playful

Techniques

Flash

Industries

Bags & Accessories

Color

Background

Set-dressed

Context

Advertising Campaign