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  • ·Amazon The Good the Bad and the Ouchy western video

Concret Form, Music / Sound,

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Description

This cinematic western campaign video for Amazon, titled The Good, the Bad, and the Ouchy, features dramatic sequences of cowboys riding horses across an arid desert landscape. Close-up shots capture intense facial expressions, sweating brows, and weathered features under harsh lighting. A vintage steam locomotive puffs dark smoke across the tracks in the distance as the group gallops toward it. The color grading relies on warm, earthy tones with desaturated skies, enhancing the classic western atmosphere.

Style

Horizontal, Action, Cinematic, Desaturated, Earthy

Techniques

Slow motion

Color

Rust (50%)
Chocolate (30%)
Jet Black (20%)

Background

Desert

Context

TVC / TV Commercial