Brand
Concret Form, Music / Sound,
Associated creatives
Tags
Description
This cinematic western campaign video for Amazon, titled The Good, the Bad, and the Ouchy, features dramatic sequences of cowboys riding horses across an arid desert landscape. Close-up shots capture intense facial expressions, sweating brows, and weathered features under harsh lighting. A vintage steam locomotive puffs dark smoke across the tracks in the distance as the group gallops toward it. The color grading relies on warm, earthy tones with desaturated skies, enhancing the classic western atmosphere.
Style
Horizontal, Action, Cinematic, Desaturated, Earthy
Techniques
Slow motion
Color
Rust (50%)
Chocolate (30%)
Jet Black (20%)
Background
Desert
Context
TVC / TV Commercial


