BrandAMAZON MUSIC
Project3D OOH in Las Vegas
BeautifulBeast, Agency / Creative,
Associated creatives
Tags
Description
This outdoor video capture showcases a large, curved 3D digital billboard installed on a multi-story commercial building in Las Vegas. The billboard features an Amazon Music campaign with the slogan 'Here's to the Game Changers.' Animated, larger-than-life characters with oversized hair and headphones appear to lean over the billboard's frame, interacting with smartphones held in their hands. The display uses forced perspective to create a 3D effect as characters reach outward, set against a bright, clear blue sky. Below the screen, the storefront of a Bubba Gump Shrimp Co. restaurant is clearly visible, adding to the bustling urban environment.
Style
Commercial
Techniques
Live-action Technique, Drone footage
Industries
Music