Amazon Glow 2022

About

This commercial video for the Amazon project Glow explores family connection through shared digital and physical experiences. Various family members, including children and grandparents, interact across distances using video calling and projection technology. Scenes shift between cozy domestic interiors, featuring warm lighting and natural daylight streaming through windows. Children engage in playful learning activities while communicating with family on screen. The cinematography employs a warm colour palette and observational narrative style.