Description

This dynamic campaign film titled Amani, created for Meta by agency Droga5 New York with production by Love Song and sound design by Barking Owl, explores the stories of cyclists riding through lush rural landscapes. The video weaves together vibrant color footage of athletes on road bikes traversing bridges and dirt paths with vintage black-and-white archival clips, map graphics, and playful 8-bit game animations. Natural lighting illuminates the outdoor scenes, complemented by energetic camera movements that capture the speed and community of the riders. The narrative highlights themes of endurance, regional connection, and shared dreams across East African terrain.