Brand
ProjectBrand Identity

AMA Brand Identity 2023
Associated creatives
Tags
Description
This illustrative piece features an underwater scene rendered in warm golden, beige, and amber tones. Luminous, round jellyfish-like forms float amidst undulating water currents and detailed coral structures at the bottom. Small bubbles rise through the hazy water, creating a soft and organic atmosphere across the composition. The artwork was created for the AMA brand identity project, featuring photography by Ian Lanterman, interior design by &Daughters, and graphic design by Glasfurd & Walker.
Style
Artistic, Horizontal, Warm, Earthy, Organic
Techniques
Watercolour
Color
Caramel (50%)
Beige (30%)
Chocolate (20%)
Context
Advertising Campaign