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  • 'Always Pushing' 2024 Ad Campaign 2024 - image 651299
BrandVans
Project'Always Pushing' 2024 Ad Campaign
Male skateboarder in mid-air performing a trick on a skateboard, going off the side of a building with graffiti, and steps nearby.

Vans 'Always Pushing' 2024 Ad Campaign 2024

Associated creatives

ALEX/2TONE
ALEX/2TONECreative Director
Ronnie Sandoval
Ronnie SandovalTalent
Tony Alva
Tony AlvaTalent
Kevin Peraza
Kevin PerazaTalent
Etienne Gagne
Etienne GagneTalent
Efron Danzig
Efron DanzigTalent
Breana Geering
Breana GeeringTalent
Linda Grabner
Linda GrabnerTalent
Fuma Tsuzuki
Fuma TsuzukiTalent
Yudai Fujigasaki
Yudai FujigasakiTalent
Jeremy Hu
Jeremy HuTalent
Shutiao
ShutiaoTalent
Shor West
Shor WestTalent
Hina Maeda
Hina MaedaTalent
Rio Morishige
Rio MorishigeTalent
Kana Ishimoto
Kana IshimotoTalent
Curren Caples
Curren CaplesTalent
Zion Wright
Zion WrightTalent
Tania Cruz
Tania CruzTalent
Paris Texas
Paris TexasTalent
Elijah Berle
Elijah BerleTalent
Nati Lemper
Nati LemperTalent
Hugo Westrelin
Hugo WestrelinTalent
Lizzie Armanto
Lizzie ArmantoTalent
Mami Tesuka
Mami TesukaTalent
Willow Voges
Willow VogesTalent
Beatrice Domond
Beatrice DomondTalent
Rowan Zorilla
Rowan ZorillaTalent
Courage Adams
Courage AdamsTalent
and Alix Malnati
and Alix MalnatiTalent
“Casino” by Paris Texas
“Casino” by Paris Texas

Tags

skateboarderskateboardbuilding exteriorurban scenesteps

Description

A skateboarder is captured mid-trick, airborne against an urban backdrop. The skateboarder, dressed in a dark jacket and blue jeans, executes a trick on a skateboard. The setting features an aged building exterior with peeling paint and graffiti, contrasted by a set of concrete steps and a makeshift ramp. The shot is taken at eye level, with the skateboarder positioned in the upper part of the frame against the wall. The overall color palette includes muted tones, with the white of the building contrasting against the skateboarder's darker clothing.