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  • ·Always Night XXL pad campaign video by Leo Burnett Dubai
Brand
Always
ProjectAlways Night XXL pad

Leo Burnett, Dubai, Agency / Creative,

Associated creatives

Leo Burnett Dubai
Leo Burnett DubaiAgency / Creative

Tags

delivery rider on motorcycledelivery ridermotorcycle riderwoman in bedwoman waking upAlways Night XXL pad boxAlways Night XXL padproduct packaging

Description

This commercial video for the Always Night XXL pad project by brand Always, created with agency Leo Burnett Dubai, depicts a woman waking up in bed at night before transitioning to a delivery scene. A courier in a yellow helmet and jacket rides a motorcycle through city streets at night to deliver a special package. The unboxing sequence reveals the Always Night XXL pad product packaging with gold lettering and branding. The video utilizes cinematic low-light lighting and moody indoor and street environments to communicate the nighttime setting and product purpose.

Style

Vertical, Cinematic, Moody, Clean

Industries

Cosmetics

Background

Bedroom

Context

Advertising Campaign