ALTERED.LA, Production,

Description

This promotional video for Adidas showcases various forms of athletic training and sports, featuring Adidas sneakers. The scenes transition from a dark soccer field illuminated by bright stadium lights to an indoor basketball court, emphasizing the concept of new opportunities and reinventing oneself. Visuals include a person sketching, soccer players in action, fitness workouts, and close-ups of Adidas sneakers in diverse settings and color schemes. The video aims to inspire courage and dedication, highlighting individuals engaged in sports like boxing, running, and weight training, all while sporting Adidas athletic wear. A water droplet and white pellets falling, further enhancing the theme of reinvention and innovation.