BrandAlo
ProjectSummer 2026

Alo Summer 2026 2026
Associated creatives
Tags
Description
Fashion model Stella Maxwell is seated on a barnacle-covered rock formation along an ocean coastline for Alo's Summer 2026 campaign, photographed by Sam Spence. She wears a coordinated light sage green ribbed activewear outfit comprising a zip-front jacket, matching sports bra, high-waisted leggings, and tonal athletic shoes. Maxwell holds two white hexagonal dumbbells overhead with both arms extended upward under soft, diffused natural daylight. Samuel Paul provided makeup artistry, while Lauren Palmer-Smith styled her blonde hair in a relaxed updo with loose tendrils framing her face.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Sage (80%)
Background
Rocky Coast
Context
Advertising Campaign