Sarah Downton, Creative Director, Sydney
Associated creatives
Tags
Description
This image captures a large-scale outdoor billboard advertisement for Allens Dusk confectionery, prominently displayed under a concrete overpass. The billboard features multiple vertical panels showcasing vibrant, high-key photography of people interacting with various candy products, including pineapple-shaped sweets and branded packaging. The design incorporates bold yellow and pink color blocks, white text, and playful imagery of people eating and holding the treats. Below the billboard, a pedestrian walks along a grey sidewalk in an urban setting. The composition contrasts the bright, commercial aesthetics of the advertisement with the brutalist architecture of the concrete structure and the muted tones of the city street.
Style
Editorial, Commercial
Techniques
High-key, Live-action Technique
Industries
CPG / Packaged Food