Alexandre Abrantes, Creative Director, New York

Description

The video shows a Budweiser Clydesdales team pulling a beer wagon on a dirt road in a rural setting. A red barn and a Budweiser brewery are in the background. The sun casts a warm glow over the scene. Inside a barn, a man in a Budweiser cap interacts with three horses. The Clydesdales, hitched to a wagon, kick up dust as they thunder down the road. A lone foal stands by a white fence, watching the team go by. The horses pull the wagon loaded with beer barrels. A keg falls off the wagon, landing in the dirt. The scene is evocative of Americana.