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  • ·Alexander McQueen Fall-Winter 2025 Campaign
BrandAlexander McQueen
ProjectFall-Winter 2025 Campaign
Fashion model reclining in a voluminous red shearling shrug and draped red gown for Alexander McQueen with white logo text overlay.

Alexander McQueen Fall-Winter 2025 Campaign 2025

Associated creatives

Glen Luchford
Glen LuchfordPhotographer
Glen Luchford
Glen LuchfordDirector
Seán McGirr
Seán McGirrCreative Director
Sarah Richardson
Sarah RichardsonStylist
Christopher Simmonds
Christopher SimmondsArt Director
Alex Consani
Alex ConsaniModel
Athiec Geng
Athiec GengModel
Chu Wong
Chu WongModel
Libby Taverner
Libby TavernerModel

Tags

red shearling shrugred shearling jacketred draped gownred silk dresspointed red bootswoman in red dressmodel reclining

Description

A high-fashion campaign visual for Alexander McQueen's Fall-Winter 2025 collection, shot by photographer Glen Luchford under the creative direction of Seán McGirr with styling by Sarah Richardson. A model reclines dynamically across a neutral studio floor, wearing an oversized, textural red shearling shrug over a flowing crimson draped dress and pointed red heeled boots. The lighting is cinematic with directional soft highlights creating strong sculptural form, accompanied by bold white 'MCQUEEN' typography overlaid horizontally across the center.

Style

Horizontal, Commercial, Tactile

Techniques

Soft Light, Typography

Industries

Luxury Fashion Houses

Color

Scarlet (90%)

Background

Grey Seamless

Context

Advertising Campaign