Alexander Khokhlov, Photographer, London

Description

A close-up studio portrait by Alexander Khokhlov created for an SVA Zürich mental health awareness campaign. The subject features intricate geometric face and body paint in contrasting shades of yellow, purple, black, and white, creating an optical illusion of a secondary distorted face overlaid onto their natural facial features. The model gazes directly forward with piercing blue eyes, framed by balanced studio lighting against a solid magenta-purple backdrop. Campaign copy is positioned on the left, reading 'Mental health problems mask the real person' alongside SVA Zürich branding and hotline contact details.

Style

Horizontal, Commercial, Surreal, Graphic

Techniques

Soft Light

Industries

Public Awareness

Color

Background

Coloured Seamless, Medical Clinic

Context

Advertising Campaign