Alex Telfer, Photographer, London

Description

An action shot captures powdered sugar falling through a fine sieve onto the top of a dark, fruit-filled cake. The cake is heavily decorated with whole and sliced figs, vibrant red berries, candied fruit pieces, and a cascading white icing glaze that drips down its sides. In the background, an older man watches the baking process in a warmly lit kitchen environment with soft ambient lighting and bokeh lights. The composition focuses closely on the cake and sifting action, creating a festive and indulgent atmosphere. The photograph was captured by Alex Telfer in London.

Style

Documentary, Horizontal, Action, Moody, Warm

Techniques

High-speed / freeze, Natural light

Industries

CPG / Packaged Food

Event

New Year's Eve, Christmas

Color

Background

Kitchen

Context

Advertising Campaign