ProjectAlex Perry F/W 2025 Campaign

Svea Greichgauer, Casting Director,
Associated creatives
Tags
Description
This fashion editorial campaign image features model Lara Stone posing centrally against a neutral wall. She is wearing a fitted black mini dress with delicate lace detailing along the V-neckline and thin straps, paired with dark pointed heels. Her hands rest on her hips in a confident stance. The lighting is soft and natural, casting subtle shadows against the plain backdrop. Bold white typography reading ALEX PERRY is overlaid across the right side of the frame.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
White Seamless
Context
Advertising Campaign
