Brand
ProjectAlex Perry F/W 2025 Campaign

Svea Greichgauer,
Associated creatives
Tags
Description
This fashion editorial campaign image features model Lara Stone posing centrally against a neutral wall. She is wearing a fitted black mini dress with delicate lace detailing along the V-neckline and thin straps, paired with dark pointed heels. Her hands rest on her hips in a confident stance. The lighting is soft and natural, casting subtle shadows against the plain backdrop. Bold white typography reading ALEX PERRY is overlaid across the right side of the frame.
