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Brand
ALDI USA
ProjectBread Sage

ALDI USA Bread Sage 2026

Associated creatives

Leo Chicago
Leo ChicagoAgency / Creative

Tags

cowboy in grocery storecowboy holding breadcowboy characterman in cowboy hatcowboy hatgrocery store aislesupermarket shopping cart

Description

A cowboy character stands in a brightly lit grocery store aisle holding a loaf of bread, speaking to shoppers with shopping carts. Shelves filled with packaged bread line the background of the supermarket. The scene is shot from a low angle, emphasizing the cowboy character as he delivers dialogue about grocery store brands and pricing. Bright overhead lighting illuminates the store interior with colorful wall graphics visible in the background.