Brand
ProjectLost Husband
Blacksmith,
Associated creatives
Tags
Description
This commercial video for Aldi titled Lost Husband is set inside a brightly lit grocery store supermarket. A blonde woman walks down an aisle between stocked shelves, speaking with security or police officers. Close-up shots show a missing person poster on a shelf of bathroom tissue. Overhead shots reveal the vast aisles of the store as staff conduct a search. The film employs dramatic lighting and a cinematic style to capture the narrative.

