Logo
  • Home
  • ·Media
  • ·Alan Guzman sketch process typography illustration
Detailed sketch process illustration showing hand-lettered logo concepts and typography on textured red background by Alan Guzman

AlÁn GuzmÁn, Illustrator,

About

This illustrative work by AlÁn GuzmÁn presents a detailed sketch process for typography and branding concepts. The composition is set against a textured vibrant red background with cream-colored hand-drawn lettering and number annotations. On the left side, the process outlines initial logo iterations and monogram explorations marked with circled numbers. On the right, polished lettering variations and fruit iconography display the progression of the design. The overall aesthetic is graphic and tactile, showcasing the step-by-step development of a custom typographic brand mark.

Keywords

typography illustrationtypographyillustrationsketch processlettering designlogo conceptshand letteringcustom typography

Styles

ArtisticSquareGraphic

Techniques

Ink

Background

Paper Texture

Context

Fine Art / Personal Project
Similar media
Illustration by Sindy Sinn featuring a skeleton in a cocktail glass with flames and the text In Good Spirits against a dark background.
Illustration of a blue skateboard wrapped by a red snake with arched text reading DEVIANCE SKATE SUPPLY against a dark background.
Grid of photographs showing actor Sam Corlett in red slogan t-shirts against a white background for Numero Netherlands.
Metallica tour poster illustration by Sindy Sinn featuring a winged skull, flames, and a pile of smaller skulls in red and white on black.
A completely black image frame with no visible subjects, objects, or details.
Solid black frame with no visible content or detail
Illustration of a stylized ape face with swirling eyes and yellow teeth under bold yellow text set against a dark grey background.
Colorful illustrated food jars and bottles with punny text labels against a solid peach background by Kim Siew
Four-pack of Coopers Regency Park Red Ale cans in illustrated cardboard packaging on a red surface against a red-and-white striped background.
Brown Lancaster brand logo featuring a barn and farm icons against a light gradient background
CGI artwork by CESS spelling JUST DO IT in football leather lettering on a green turf background with a Nike swoosh
Close up of pink chalk sticks inside a rustic metal holder in dim warm lighting captured by Clayton Cotterell
Multiple branded beer cartons stacked diagonally on a solid warm orange background.