AlÁn GuzmÁn, Illustrator,

Description

The image displays a logo design process for a brand called Fruitreats, presented on a red background. The design process includes four logo iterations featuring distinct typography and arrangements. These variations incorporate elements such as stylized letters, berries, and subtle curves to create a playful feel. To the left of the logo designs are three initial sketches focusing on the letters 'F' and 'T', exploring how they can be combined into a single brand mark. The sketches use varying degrees of abstraction, ranging from simple to more stylized representations. Above the sketches, the words 'Sketch Process' are written, connected to the initial drawings with an arrow, which emphasizes the concept stage of the branding project. Overall, the image showcases the evolution of a logo design from initial sketches to refined versions.