Alainpaul Spring 2025 Ad Campaign 2025

About

This portrait for the Alainpaul Spring 2025 ad campaign was photographed by Marili Andre. The image features a model posing in a white dress against a solid pink backdrop, styled by Vanessa Reid with hair by Kalle Eklund and makeup by Mayumi Oda. Set design was crafted by Hella Keck, with casting directed by Daniel von der Graf, Andrea Prato, and AnD Casting, under creative direction by Daniella Wilsonk, Arthur Morisset, Camila Abisambra, and Understudy Studio, with production by Cinq Étoiles Productions. The composition uses clean lines and soft lighting to highlight the minimalist aesthetic of the brand.