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  • ·Alainpaul Spring 2025 Ad Campaign by Marili Andre
BrandAlainpaul
ProjectSpring 2025 Ad Campaign
Model wearing a white dress bending forward on a pink seamless backdrop photographed by Marili Andre for Alainpaul.

Alainpaul Spring 2025 Ad Campaign 2025

Associated creatives

Daniella Wilsonk
Daniella WilsonkCreative Directors
Arthur Morisset
Arthur MorissetCreative Directors
Camila Abisambra
Camila AbisambraCreative Directors
and Understudy Studio
and Understudy StudioCreative Directors
Cinq Étoiles Productions
Cinq Étoiles ProductionsProduction
Marili Andre
Marili AndrePhotographer
Elio Berenett and Tit Kukavica
Elio Berenett and Tit KukavicaModels
Vanessa Reid
Vanessa ReidStylist
Kalle Eklund
Kalle EklundHair
Mayumi Oda
Mayumi OdaMakeup
Daniel von der Graf
Daniel von der GrafCasting Director
Andrea Prato
Andrea PratoCasting Director
and AnD Casting
and AnD CastingCasting Director
Hella Keck
Hella KeckSet Designer

Tags

model in white dresswhite dressmodel bending forwardmodelwhite dress bending forward

Description

This portrait for the Alainpaul Spring 2025 ad campaign was photographed by Marili Andre. The image features a model posing in a white dress against a solid pink backdrop, styled by Vanessa Reid with hair by Kalle Eklund and makeup by Mayumi Oda. Set design was crafted by Hella Keck, with casting directed by Daniel von der Graf, Andrea Prato, and AnD Casting, under creative direction by Daniella Wilsonk, Arthur Morisset, Camila Abisambra, and Understudy Studio, with production by Cinq Étoiles Productions. The composition uses clean lines and soft lighting to highlight the minimalist aesthetic of the brand.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)

Background

Coloured Seamless

Context

Advertising Campaign